Overview
This case study showcases how technical SEO for SaaS was implemented on LastDemand, a Los Angeles-based B2B SaaS company specializing in accounts receivable automation. The project aimed to resolve critical performance, crawlability, and on-page technical issues to ensure the platform was fully optimized for search engines and enterprise users. By strengthening the technical foundation, we improved the user experience, Google Core Web Vitals, and search visibility, key components of SEO for B2B SaaS success.
Business Introduction
LastDemand helps businesses recover overdue payments efficiently without relying on traditional collection agencies. Their SaaS platform focuses on automating accounts receivable while preserving customer relationships. For such a high-traffic, interactive SaaS platform, technical SEO is crucial to maintain performance, enhance discoverability, and support B2B lead generation efforts.
Challenges Identified
Before the technical SEO improvements, the website showed clear performance and optimization gaps that commonly impact SaaS products:
The mobile experience was underperforming due to heavy scripts, inefficient resource loading, and layout stability issues. Desktop performance was inconsistent, indicating optimization gaps in asset delivery and page rendering. Several best‑practice and SEO signals required refinement to meet Google’s quality benchmarks and ensure long‑term organic growth.
These challenges directly affected crawl efficiency, page experience signals, and the platform’s readiness to compete in a competitive B2B SaaS search landscape.
Technical SEO Strategy (SaaS‑Focused)
A structured, SaaS-specific technical SEO approach was applied to tackle these challenges. This included:
- Optimizing page load performance and reducing render-blocking resources.
- Stabilizing Core Web Vitals (LCP, FID, CLS) for improved mobile and desktop experience.
- Strengthening crawlability, indexation, and on-page SEO signals to ensure search engines could fully access and understand the platform.
- Maintaining SaaS functionality and scalability for future content expansion and feature rollouts.
These steps ensured a robust foundation for ongoing technical SEO for SaaS and positioned the site for sustainable growth in competitive B2B search landscapes.
I fix indexing, speed, Core Web Vitals, and crawlability issues.Technical SEO Problems?
Implementation Highlights
Key technical improvements were implemented across the website to enhance performance and SEO health.
Page speed optimizations were applied to reduce render‑blocking resources and improve load efficiency, particularly on mobile devices. Core Web Vitals were stabilized to support better user experience and improved Google page experience signals. Technical SEO elements such as crawlability, indexation signals, and on‑page SEO hygiene were refined to ensure search engines could easily access, understand, and evaluate the site.
The technical framework was aligned with SaaS scalability, ensuring the platform is prepared for future feature pages, content expansion, and demand‑generation campaigns.
PageSpeed Insights Results (Post‑Optimization)
After completing the technical SEO improvements, the website achieved strong and stable scores in Google PageSpeed Insights.
Mobile Results:
Performance reached 64, Accessibility improved to 90, Best Practices scored 77, and SEO achieved a strong 92.
Desktop Results:
Performance increased significantly to 95, Accessibility remained at 90, Best Practices stayed at 77, and SEO consistently scored 92.
These results demonstrate a solid technical SEO foundation, especially critical for technical SEO for SaaS websites where speed, accessibility, and SEO signals directly impact lead generation and conversions.
Business Impact
The improvements positioned the platform for sustainable organic growth by strengthening technical health and user experience. Faster load times, improved accessibility, and strong SEO scores increased the website’s credibility in the eyes of both users and search engines.
For B2B decision‑makers, a technically sound SaaS website builds trust, reduces friction, and supports conversion‑focused journeys—key outcomes of effective SEO for B2B SaaS.
This technical SEO groundwork enables future SEO efforts such as content marketing, product‑led SEO, and conversion rate optimization to perform more effectively.
This project demonstrates how focused technical SEO for SaaS can transform a B2B SaaS website into a high‑performance, search‑ready platform. By resolving core technical issues and aligning the site with Google’s performance and SEO standards, the website is now positioned to compete more effectively in the B2B SaaS search ecosystem.
For SaaS businesses looking to scale organic acquisition, investing in SEO for B2B SaaS at the technical level is not optional, it is foundational.
Why You Should Hire Me
If you want the same measurable results for your SaaS platform or B2B business, I bring hands-on expertise in technical SEO for SaaS and SEO for B2B SaaS. I specialize in resolving performance, accessibility, and crawlability issues while ensuring that your platform is fully optimized for search engines and user experience. Hiring me ensures your SaaS website is search-ready, fast, and primed to generate high-quality leads and conversions.
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